Digital Marketing Agency in UK

Content Marketing - Buying Guides.

We will work together with your business to learn about your products and services and keep your customers informed and engaged.

Why Choose Us?.

Since our founding in 2010, we have been providing tailored digital marketing strategies and content creation for some of the world’s leading companies on over 400 successful campaigns. Our team of expert writers will immediately emulate your business’s tone, voice, and style no matter the subject or sector and our experienced content marketers will ensure your guides are fully optimised for consistently excellent SEO performance.

Personalised Approach

We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.

Marketing Integration

We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.

Part Of Your Team

We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Informative, high-quality content for your buying guides that will build brand awareness and establish domain authority for your website.

Buying guides are often essential resources for many potential customers looking to engage with a company. We will collaborate with your business to develop an in-depth understanding of the products and services you offer. Armed with this information, we then rely on our team of expert content writers to deliver comprehensive, original content for your guides.

In-Depth, Collaborative Briefings

Develop multi-faceted content creation plans for your tailored buying guides

An Experienced, Knowledgeable Writing Team

Match your article requirements with writers experienced across many industries and sectors

Data-Driven Analytics and Outcomes

Make informed marketing decisions based on intuitive data

High-Quality Content

Insightful, actionable blog posts that will provide added value to customers

Our Clients.

Our Process .

Discuss your buying guide content goals, timelines, and challenges.

Report back with detailed analytics to support your content strategies going forwards.

Create an action plan for your tailored articles.

Conduct keyword research to rank highly across all search engines.

Create compelling content informed by keywords and your own business goals and objectives.

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In-Depth Collaborative Briefings

An Experienced, Knowledgeable Writing Team

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High-Quality Content

Data-Driven Analytics and Outcomes


Frequently Asked Question .

1. What are buying guides?

A buying guide, or a product guide, is an article created with the intention of aiding potential customers on their buyer's journey. It provides them with all the information they will need regarding a product or service that will enable them to come to an informed decision on whether it is right for them. The ultimate objective of a buyer's guide is to facilitate a purchase from the customer.

2. What makes an effective buying guide?

A successful buying guide will strike a good balance between conveying enough useful information to the potential customer and burdening them with too many facts and figures all at once. Many will also offer additional value related to the actual product. It will also be written with a natural, believable tone and voice and will be fully optimised for high search engine results page (SERP) rankings and SEO performance.

3. What are the different types of buying guides?

Broadly speaking, buying guides can be categorised into two main areas. The first type provides an in-depth focus on a single product or service. Businesses with physical products to sell or services to offer will likely use this type. The second type is often referred to as a roundup article, which will compare and contrast several products or services within a given niche at once. Comparison websites and blogs that lie squarely within a sector may often write these.

4. Why are buying guides important?

Customers have more choice than ever before when it comes to where they spend their money. A buying guide is a solid content marketing strategy tool for businesses to demonstrate their integrity and authority within their sector. An effective buying guide will demonstrate to your target audience that you care and want what's best for them. They can also help to drive traffic and lead generation to a company website.

Resources .

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