Content Marketing - Content Ideation.
We will work closely with you to develop content ideas that will impress your target audience, improve your domain authority and increase search rankings.
Why Choose Us?.
At Bough Digital, we take the frustration out of curating content ideas. Our team of expert marketers has over twenty years of experience in the industry and has worked with some of the largest companies in the world to deliver first-class, engaging content for business websites. We only use tried and tested content ideation techniques to assist in providing all the ideas your business will ever need.
Personalised Approach
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.
Marketing Integration
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Content ideation that will help resolve customer pain points, increase your overall website search volume, and improve brand awareness.
Content creation is not an easy thing to master. Through competitive research, you will often find that other businesses in your niche have already covered the topics you wish to write about. Therefore, it is important to take existing content topics and provide fresh insights into them. This makes up a large part of our initial content ideation process. We also look to make sure that content ideas we do move forward with are likely to succeed in terms of SEO performance.
Solve Customer Pain Points
A collaborative approach to providing blog post ideas that resolve problems
Targeted Digital Marketing Topics and Trends
Develop content ideas that will engage both new and existing readers
Keyword Research
Dynamic matching of potential keywords and phrases to target search engine algorithms
Robust Competitor Content Research
Identify high-ranking, related content from your competitors
Our Process .
Discuss your SEO content goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create an action plan for your tailored articles.
Conduct keyword research to rank highly across all search engines.
Create compelling content informed by keywords and your own business goals and objectives.
Fresh Content to Help Your Audience
- Ensure that all of your content ideas are geared toward improving the customer experience
- Conduct audience research to learn what they want from your content
- Pinpoint content gaps to give your audience something new
Targeted Digital Content Marketing
- Work collaboratively with us to identify relevant topics for your online marketing
- Conduct market research to identify unique angles and industry trends for your content
- Use Google Trends to inform and lead your content marketing strategy
Robust Competitor Content Research
- Create content that will appeal to your competitors' audiences
- Gather key insights into what your competitors are doing well and where you can exploit
- Identify topics that resonate across your competitors' social media platforms
Keyword Research
- Devise a list of relevant keyword phrases using a keyword research tool such as SEMRUSH
- Maximise the potential of your articles in terms of organic traffic and increased brand exposure
- A full appraisal of your home and landing pages on your website for maximum content impact
Frequently Asked Question .
Content ideation is the process of developing blog post ideas and relevant article topics that will appeal to your target audience and resonate with your existing customers. It involves monitoring what your audience wants from your business and identifying successful strategies from content competitors. During the ideation stage, content marketers will develop ideas that will both engage readers and lead to high search engine results page (SERP) performance.
An evolutionary idea is one that takes advantage of existing content. Many business blogs will have historic posts that could easily be recycled and updated for a modern audience and still find success. A revolutionary idea takes an old content idea or concept idea and does something completely new with it. Both are successful content ideation techniques.
When carrying out competitive research, a good content marketer will try and get a broad overview of their online presence. Therefore, you should explore their leading social media platforms in terms of traffic and engagement. You should look for both positive and negative reviews to see what they do well and what they can improve on. You should also develop a thorough understanding of the types of content they produce and how often they offer it to their readers.
The best articles will convey authority on a topic and will have a consistent tone and structure. It will engage the reader and encourage them to invest time and interest in the business, potentially leading to increased revenue. It will also make good use of focused calls-to-action (CTAs) in order to secure increased engagement with the reader and will be fully optimised for high search engine rankings.
Resources .
Voice Search: Is it the Future of SEO?
With Search Engine Optimisation strategies constantly evolving, it’s crucial to...
Read More
How to Create an Effective Content Strategy
An effective content marketing strategy is so much more than...
Read More
8 Local SEO Strategies for Higher Search Engine Rankings
Key Takeaways Local SEO is the process of trying to...
Read More