Content Marketing - Copywriting.
Use our tailored copywriting services to craft targeted copy for your website that will improve brand awareness and lead generation and maximise audience reach potential.
Why Choose Us?.
Since our founding in 2011, we have developed and delivered over 400 successful marketing campaigns for our existing clients using a combination of effective copywriting techniques and powerful content creation. Our team of expert content marketing copywriters have worked with some of the largest companies in the world to produce high-value, informative content that is fully optimised for search engines and will leave a lasting impact on your audience.
Personalised Approach
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing and copywriting strategy that meets your needs.
Marketing Integration
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Produce quality written copy across your web pages to nurture leads and impress potential customers.
At Bough Digital, we aren’t content with simply producing high-quality content for your business. We recognise that well-written copy alone is not enough to produce results. That is why we offer a tailored, holistic approach to copywriting and content marketing. We always look to ensure that our content is focused on distributing valuable information to your existing audience whilst being fully optimised for high search rankings.
Targeted Digital Marketing Topics and Trends
Develop content ideas that will engage both new and existing readers.
Robust Keyword Research
Dynamic matching of potential keywords and phrases to target search engine algorithms.
Data-Driven Analytics and Outcomes
Make informed marketing decisions based on intuitive data.
Engaging, Optimised Web Copy
Powerful copywriting designed to grab the reader's attention.
Our Process .
Discuss your copywriting goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create a strategic marketing approach focused on optimised, consistent content.
Conduct keyword research to rank highly across all search engines.
Create great content informed by keywords and your own business goals and objectives.
Targeted Digital Content Marketing
- Work collaboratively with us to identify content worthy topics for your web copy
- Conduct market research to identify unique angles and industry trends for each blog post
- Use Google Trends to inform and identify a clearly defined audience
Robust Keyword Research
- Devise a list of relevant keyword phrases using a keyword research tool such as SEMRUSH
- Maximise the potential of your copy in terms of organic traffic and increased brand exposure
- A full appraisal of your each landing page on your website for maximum content impact
Engaging, Targeted Web Copy
- Craft informative, appealing sales pages that will drive profitable customer action
- Create content designed to provide additional value to your existing customers and potential clients
- Optimise your social media posts to increase your online presence and drive more traffic to your website
Data-Driven Analytics and Outcomes
- Gauge the improvement of your search engine rankings by using Google Analytics
- Track both organic and paid traffic to your website through data-led content reporting
- Adapt your content strategy with actionable insights and informed strategic decisions
Frequently Asked Question .
Copywriting is the process of developing and producing written or audible content designed to motivate customers to engage with a business. This engagement can take the form of actions such as making a purchase, signing up to a newsletter, or clicking through to a landing page or website. Many businesses will hire professional writers to ensure their marketing blog is filled with focused, informative copy designed to increase traffic and revenue.
Effective copy is written content that is engaging, concise, and actionable. Product pages will tell the customer exactly what the product is and how they can purchase it. Blog posts will provide additional, relevant value to enhance the buyer's journey and social media posts will be tailored to instantly draw attention to the business within a very competitive landscape.
Copywriting is essential for any business wishing to succeed online. It helps create a tangible relationship between the business and its customers. It is usually a cost-effective marketing strategy that, when implemented correctly, will match a business to its ideal audience. It is also a necessary technique to ensuring a business is competitive in terms of search engine rankings.
The primary objective of web copy is to act as a sales pitch for potential customers and drive traffic to your website. If you have recently started producing content as part of your digital marketing strategy and you have seen an increase in web visits and social media engagement, then there is a high chance your copy is succeeding in increasing your online presence.
Resources .
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