Use our market-leading content marketing services to design tailored content calendars that will enable maximum efficiency for your content scheduling.
Why Choose Us?.
Since our founding in 2010, we have delivered content creation and editorial management strategies for some of the world’s leading companies. With over 20 years of experience, our content marketing team will work collaboratively with you to devise content calendars designed to deliver consistent blog content optimised for increased lead generation and high search engine ranking page (SERP) performance.
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Consistent, relevant content delivered via an optimised publishing schedule designed to maximise its impact on your audience
When it comes to content creation, we understand the value of consistency. We work closely with our clients to help turn their content ideas into key elements of their overall content and social media strategy. By using our content calendar tools, you will see the immediate impact that a robust content schedule has on audience engagement and loyalty. Our holistic approach to creating content will ensure that your posts are not only geared to impact your audience during optimal time periods but will also deliver high SEO performance.
Establish Content Objectives
A collaborative approach to identifying content objectives and outcomes for your business
Optimised Editorial Calendar Creation
Designate publishing dates for your content informed by robust audience research
Data-Driven Analytics And Outcomes
Make informed marketing decisions based on data-driven content performance
High Quality Content
Actionable articles and social media posts that will provide added value to customers
Our Process .
Discuss your SEO content goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create a robust content calendar for your tailored articles.
Conduct keyword research to rank highly across all search engines.
Create compelling content informed by keywords and your own business goals and objectives.
Established Content Objectives
Optimised Editorial Calendar Creation
Data-Driven Analytics and Outcomes
Frequently Asked Question .
An editorial calendar is a document used by businesses to help maintain consistency when publishing content. It is often a key tool used to set out a company's overall content strategy and timelines. It can also be an effective project management tool to help your team members stay organised by knowing exactly what they need to do and when they need to do it.
The two terms are often used interchangeably. However, whereas an editorial calendar is often more geared toward detailing aspects of the overall content marketing strategy, a content calendar is used to organise immediate content commitments. A content calendar will help keep track of the content creation process and will highlight the important dates and expected schedules of when content is expected to go live.
Firstly, you should devise a list of broad types of content that you wish for your social media posts to cover. These can include things such as blog posts, tips, and announcements. You should also create a bank of topics that you wish to cover over the coming weeks and months. You should also research your target audience to determine when they are most likely to be online and factor this into your posting schedule. Finally, you should look to utilise marketing automation to ensure you never leave your audience without fresh content.
An editorial calendar helps a business to visualise the big picture of what they want to achieve with their content and marketing. It provides a structure and purpose to the content creation process and can be beneficial for your entire marketing team. It is also ideal to highlight short, medium, and long-term objectives as well as how those objectives are intended to be measured and achieved.
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