Content Marketing - Email Campaigns.

An email marketing campaign is a type of digital marketing strategy that involves sending a coordinated set of emails to existing mailing lists over a designated period of time. When a subscriber receives a marketing email, they will usually be encouraged through a Call to Action (CTA) to exhibit a certain response as a result of these emails, such as checking out a new product or service being offered.

The best email marketing strategies will have very clear objectives that can be actively measured. The subject line within each email should be kept short and concise and should convey exactly what is contained within the email. Successful email marketers will have also researched the optimal times to send emails in order to achieve a maximum return on investment (ROI) and will ensure that emails are sent consistently.

Email campaigns are often an effective way of engaging with loyal customers who have taken the time to sign up for a mailing list. While the same email will usually be sent to all subscribers, it can personalised to help build a sense of loyalty and community with your readers. For small businesses, email campaigns can be an effective strategy to build an initial customer base.

First and foremost, all email subject lines and content should be well-written and edited to create a sense of professionalism and care. Emails should be strategically timed over a given period to avoid coming across as pushy and should always contain additional value or information rather than simply being used as constant pleas for sales. Customers will quickly lose interest and patience if they feel as though they are receiving nothing but spam.