Content Marketing - Email Campaigns.
Work with our team of experienced content marketers and writers to create tailored, optimised email campaigns designed to maximise lead generation and engagement.
Why Choose Us?.
Having worked with some of the largest companies in the world on over 400 successful projects, we know what it takes to create effective email marketing campaigns. We rely on our team of expert marketers and writers as well as the most effective marketing strategies to ensure our clients’ email marketing efforts solidify brand loyalty among both new and existing customers.
Personalised Approach
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can deliver email campaigns that meet your needs.
Marketing Integration
We understand that most businesses have an established marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your email marketing efforts.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Tailored, informative email marketing campaigns designed to increase brand awareness and engagement across your digital marketing channels
Many businesses often overlook the power of an effective email marketing strategy. We work collaboratively with our clients to provide a tailored, holistic approach for our email campaigns. Our content writers know how to strike a balance between informative marketing automation and emails that will remain unopened in your subscribers’ inboxes. Our content is consistently designed to be concise, engaging, and action-led.
Establish Marketing Objectives
Determine actionable goals and outcomes for your email campaign
Identify Your Ideal Email Campaign Type
Use our tailored marketing strategies to pinpoint your ideal campaign methodology
Data-Driven Analytics And Outcomes
Make informed marketing decisions based on data-driven campaign performance
Optimised Email Scheduling
Designate publishing dates and email automation for your marketing emails
Our Process .
Discuss your email campaign goals, timelines, and challenges.
Report back with detailed analytics to support your email strategies going forwards.
Create an action plan for your email marketing strategies.
Conduct keyword research to rank highly across all search engines.
Create compelling email content informed by keywords and your own business goals and objectives.
Establish Marketing Objectives
- Identify actionable goals and outcomes that can be achieved through your email marketing campaign
- Develop brand loyalty and awareness for new customers as well as your existing audience
- Collaborate with us to define strategies intended to build your mailing lists and generate sales
Identify Your Ideal Email Campaign Type
- Develop relevant email content to keep your readers engaged and informed
- Optimise your campaign effectiveness through purposeful emails that match your objectives
- In-depth research on email service providers to achieve optimal outcomes and results
Optimised Email Scheduling
- Create campaigns with consistent, relevant content to inform your target audience and re-engage inactive subscribers
- Devise regular email scheduling to help encourage customer loyalty
- Share valuable information with your subscribers to maintain a steady sales cycle
Data-Driven Analytics and Outcomes
- Gauge the impact of your email marketing campaign with Google Analytics
- Track relevant email marketing KPIs to determine campaign effectiveness
- Adapt your email marketing strategy with actionable insights and informed strategic decisions
Frequently Asked Question .
An email marketing campaign is a type of digital marketing strategy that involves sending a coordinated set of emails to existing mailing lists over a designated period of time. When a subscriber receives a marketing email, they will usually be encouraged through a Call to Action (CTA) to exhibit a certain response as a result of these emails, such as checking out a new product or service being offered.
The best email marketing strategies will have very clear objectives that can be actively measured. The subject line within each email should be kept short and concise and should convey exactly what is contained within the email. Successful email marketers will have also researched the optimal times to send emails in order to achieve a maximum return on investment (ROI) and will ensure that emails are sent consistently.
Email campaigns are often an effective way of engaging with loyal customers who have taken the time to sign up for a mailing list. While the same email will usually be sent to all subscribers, it can personalised to help build a sense of loyalty and community with your readers. For small businesses, email campaigns can be an effective strategy to build an initial customer base.
First and foremost, all email subject lines and content should be well-written and edited to create a sense of professionalism and care. Emails should be strategically timed over a given period to avoid coming across as pushy and should always contain additional value or information rather than simply being used as constant pleas for sales. Customers will quickly lose interest and patience if they feel as though they are receiving nothing but spam.
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