Digital Marketing Agency in UK

Content Marketing - Email Campaigns.

Work with our team of experienced content marketers and writers to create tailored, optimised email campaigns designed to maximise lead generation and engagement.

Why Choose Us?.

Having worked with some of the largest companies in the world on over 400 successful projects, we know what it takes to create effective email marketing campaigns. We rely on our team of expert marketers and writers as well as the most effective marketing strategies to ensure our clients’ email marketing efforts solidify brand loyalty among both new and existing customers.

Personalised Approach

We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can deliver email campaigns that meet your needs.

Marketing Integration

We understand that most businesses have an established marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.

Part Of Your Team

We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your email marketing efforts.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Tailored, informative email marketing campaigns designed to increase brand awareness and engagement across your digital marketing channels

Many businesses often overlook the power of an effective email marketing strategy. We work collaboratively with our clients to provide a tailored, holistic approach for our email campaigns. Our content writers know how to strike a balance between informative marketing automation and emails that will remain unopened in your subscribers’ inboxes. Our content is consistently designed to be concise, engaging, and action-led.

Establish Marketing Objectives

Determine actionable goals and outcomes for your email campaign

Identify Your Ideal Email Campaign Type

Use our tailored marketing strategies to pinpoint your ideal campaign methodology

Data-Driven Analytics And Outcomes

Make informed marketing decisions based on data-driven campaign performance

Optimised Email Scheduling

Designate publishing dates and email automation for your marketing emails

Our Clients.

Our Process .

Discuss your email campaign goals, timelines, and challenges.

Report back with detailed analytics to support your email strategies going forwards.

Create an action plan for your email marketing strategies.

Conduct keyword research to rank highly across all search engines.

Create compelling email content informed by keywords and your own business goals and objectives.

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Establish Marketing Objectives

Identify Your Ideal Email Campaign Type

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Optimised Email Scheduling

Data-Driven Analytics and Outcomes

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Frequently Asked Question .

1. What is an email marketing campaign?

An email marketing campaign is a type of digital marketing strategy that involves sending a coordinated set of emails to existing mailing lists over a designated period of time. When a subscriber receives a marketing email, they will usually be encouraged through a Call to Action (CTA) to exhibit a certain response as a result of these emails, such as checking out a new product or service being offered.

2. How do you create an effective email marketing campaign?

The best email marketing strategies will have very clear objectives that can be actively measured. The subject line within each email should be kept short and concise and should convey exactly what is contained within the email. Successful email marketers will have also researched the optimal times to send emails in order to achieve a maximum return on investment (ROI) and will ensure that emails are sent consistently.

3. What are the benefits of an email marketing campaign?

Email campaigns are often an effective way of engaging with loyal customers who have taken the time to sign up for a mailing list. While the same email will usually be sent to all subscribers, it can personalised to help build a sense of loyalty and community with your readers. For small businesses, email campaigns can be an effective strategy to build an initial customer base.

4. What should I avoid when using email campaigns?

First and foremost, all email subject lines and content should be well-written and edited to create a sense of professionalism and care. Emails should be strategically timed over a given period to avoid coming across as pushy and should always contain additional value or information rather than simply being used as constant pleas for sales. Customers will quickly lose interest and patience if they feel as though they are receiving nothing but spam.

Resources .

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