Content Marketing - Pillar Posts.
Give your website a huge boost in authority with in-depth, value-driven pillar post content designed to build brand awareness and drive traffic.
Why Choose Us?.
With over twenty years of experience in the digital marketing industry, we have the necessary tools and expertise to ensure your listeners won’t be tempted to go elsewhere. Our content marketers and writers cover a vast range of subject areas and are experts in emulating the necessary voice and tone to fulfill your business objectives.
Whether you’re looking for a dedicated ghostwriter to work with you on your podcast scripts, or if you’re in need of an experienced partner for a one-off project, look no further than us.
Personalised Approach
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.
Marketing Integration
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Informative, value-driven pillar pages designed to create domain authority within your target niche or sector and yield high search engine rankings
Pillar pages are often cornerstone content for a business website, with much of the additional blog content and site architecture designed around them to give website authority on a particular subject or topic. Our mission is to ensure that each substantive and informative piece of pillar content is created using a collaborative and holistic approach, with well-researched content ideas, high-quality writing, and an optimised SEO strategy.
Targeted Digital Marketing Topics and Trends
Collaboration on developing content ideas that will engage both new and existing readers
An Experienced, Knowledgeable Writing Team
Match your pillar content requirements with writers experienced across many industries and sectors
High-Quality Content
Insightful, detailed cluster blog posts that will tell your target audience exactly what they need to know
Keyword Research
Dynamic matching of specific keywords related to your sector or industry for maximum search engine impact
Our Process .
Discuss your SEO content goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create an action plan for each tailored blog post.
Conduct keyword research to rank highly across all search engines.
Create amazing pillar pages informed by keywords and your own business goals and objectives.
Targeted Digital Marketing
- Work collaboratively with us to identify relevant topics for your pillar pages
- Conduct market research to pinpoint unique angles and relevant content for your articles
- Use Google Trends to inform and lead your content marketing strategy
An Experienced, Knowledgeable Writing Team
- Work with the writers best suited for your particular business needs and objectives
- Consistent liaising with our management team to guarantee you are always kept up-to-date
- Resource pillar pages developed by writers with experience in your industry or sector
Keyword Research
- Devise a list of relevant keyword phrases using SEO tools such as SEMRUSH
- Maximise the potential of each resource pillar page in terms of organic traffic and increased brand exposure
- A full appraisal of your home and landing pages on your website for maximum content impact
High-Quality Content
- Deliver insightful cluster content that will build trust with your audience and increase lead generation
- Create engaging, related blog posts that will retain both potential and existing customers
- Build a focused content creation strategy by creating pillar pages tailored for your social media marketing platforms
Frequently Asked Question .
A pillar page is a modern digital marketing tool designed to cover a particular topic or niche in a broad but shallow manner. On a surface level, it will contain all relevant content related to a subject, but it will also contain cluster content hyperlinked to other sections of the website or blog posts that are more in-depth on a given topic. These topic clusters will still be related to the overarching subject of the pillar page.
LSI also means search engine spiders can look for keywords and phrases that are similar, so a piece of high quality content could rank for a number of similar keywords even if they aren’t the targeted keywords of a particular page.
Cluster content is contained within relevant blog posts that are related to the main subject area of the pillar page. As an example, a pillar page may contain all pertinent information related to a specific sport. Cluster content pages would then link internally with the pillar page and provide more detail on areas such as the best equipment, the history of the sport, or the rules.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Aside from higher SEO performance, pillar pages with clean internal links to topic clusters are more easily manageable for your content team to navigate, as well as visitors to your website. Subsequently, businesses are better able to gauge exactly which areas of content or information may need enhancing at any given time, resulting in higher quality content creation for the website.
Resources .
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