Digital Marketing Agency in UK

Content Marketing - Product Descriptions.

At Bough Digital, our team of expert writers will create informative, engaging product descriptions designed to maximise potential revenue for your business.

Why Choose Us?.

With some of the world’s largest companies listed as partners, and with over 400 successful marketing campaigns developed, we have the necessary tools, experience, and expert insights to guarantee your product descriptions achieve brilliant results. We will ensure your sales pages are optimised for both desktop and mobile usage and will secure high rankings via all major search engines.

Personalised Approach

We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.

Marketing Integration

We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.

Part Of Your Team

We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Informative, high-quality content for your product pages that will impress potential buyers and increase conversion rates on sales

The effectiveness of product descriptions can have a huge impact on business sales and engagement. At Bough Digital, we will work in collaboration with your business to determine the key product features and technical details that a potential customer will need to be aware of when purchasing. When writing product descriptions, our team of content writers will match the voice and tone that you wish to present for your business while ensuring that each product page is fully optimised for high SEO performance.

A Collaborative Process

Working together to create powerful product pages for your eCommerce store or business

Expert Writers with Industry Knowledge

Content writing partners with prior experience and expertise in your sector or industry

Data-Driven Analytics and Outcomes

Make informed marketing decisions based on intuitive data

High-Quality Content

Insightful, actionable product descriptions that will provide added value to customers

Our Clients.

Our Process .

Discuss your content goals, timelines, and challenges.

Report back with detailed analytics to support your content strategies going forwards.

Create an action plan for your product page objectives and outcomes.

Conduct keyword research to rank highly across all search engines.

Create compelling content informed by keywords and your own business goals and objectives.

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A Collaborative Process

Expert Writers with Industry Knowledge

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High-Quality Content

Data-Driven Analytics and Outcomes


Frequently Asked Question .

1. What are product descriptions?

Product descriptions are pieces of content on a company website dedicated to presenting key information about a product. Most will typically include information such as product specifications, functionality and product benefits, and verified product reviews. Many will make effective use of good images to increase the appeal of the product to potential customers.

2. Why are product descriptions necessary?

A product description functions in the same way as a salesperson does. It offers customers all the necessary information they will need in order to make an informed purchasing decision. Businesses will naturally use product pages to present their products and services in the best light possible. Effective product descriptions are also important for building trust and integrity between a business and its target audience.

3. How do I write an effective product description?

The best product description examples will focus on their ideal customer (or buyer persona) by articulating exactly how the product or service will benefit them. All the information on an effective product description will suggest how the product or service will help solve a customer's pain point or issue. Additionally, the page will entice a potential buyer with additional benefits and powerful, persuasive copy.

4. What are product metrics?

Product metrics are sets of information or data that inform a company how well a product or service is doing in terms of revenue and engagement. They include things such as the average revenue per customer, the click-through rates (CTRs) on Calls to Action, and the customer churn rate. Metrics are vital to consider when making informed decisions and amendments in relation to a digital marketing strategy.

Resources .

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