Content Marketing - Product Descriptions.
At Bough Digital, our team of expert writers will create informative, engaging product descriptions designed to maximise potential revenue for your business.
Why Choose Us?.
With some of the world’s largest companies listed as partners, and with over 400 successful marketing campaigns developed, we have the necessary tools, experience, and expert insights to guarantee your product descriptions achieve brilliant results. We will ensure your sales pages are optimised for both desktop and mobile usage and will secure high rankings via all major search engines.
Personalised Approach
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.
Marketing Integration
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Informative, high-quality content for your product pages that will impress potential buyers and increase conversion rates on sales
The effectiveness of product descriptions can have a huge impact on business sales and engagement. At Bough Digital, we will work in collaboration with your business to determine the key product features and technical details that a potential customer will need to be aware of when purchasing. When writing product descriptions, our team of content writers will match the voice and tone that you wish to present for your business while ensuring that each product page is fully optimised for high SEO performance.
A Collaborative Process
Working together to create powerful product pages for your eCommerce store or business
Expert Writers with Industry Knowledge
Content writing partners with prior experience and expertise in your sector or industry
Data-Driven Analytics and Outcomes
Make informed marketing decisions based on intuitive data
High-Quality Content
Insightful, actionable product descriptions that will provide added value to customers
Our Process .
Discuss your content goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create an action plan for your product page objectives and outcomes.
Conduct keyword research to rank highly across all search engines.
Create compelling content informed by keywords and your own business goals and objectives.
A Collaborative Process
- Develop a versatile product description template with our experienced content marketers
- Devise actionable business targets and objectives you wish to achieve through your product pages
- Identify key product details and pain points that you wish to resolve for potential customers
Expert Writers with Industry Knowledge
- Content writers who will write product descriptions tailored precisely for your business needs
- Match your outlines with writers who have prior experience in your sector or industry
- Identify the brand voice that you wish for our writers to emulate
High-Quality Content
- Deliver insightful relevant information that will build trust with your audience and increase lead generation
- Create persuasive product descriptions that will impress both potential and existing customers
- Build a focused content creation strategy by creating content tailored for your social media marketing platforms
Data-Driven Analytics and Outcomes
- Gauge the improvement of your organic search rankings by using Google Analytics
- Track online sales and conversion rates for your website through data-led content reporting
- Adapt your content strategy with actionable insights and informed strategic decisions
Frequently Asked Question .
Product descriptions are pieces of content on a company website dedicated to presenting key information about a product. Most will typically include information such as product specifications, functionality and product benefits, and verified product reviews. Many will make effective use of good images to increase the appeal of the product to potential customers.
A product description functions in the same way as a salesperson does. It offers customers all the necessary information they will need in order to make an informed purchasing decision. Businesses will naturally use product pages to present their products and services in the best light possible. Effective product descriptions are also important for building trust and integrity between a business and its target audience.
The best product description examples will focus on their ideal customer (or buyer persona) by articulating exactly how the product or service will benefit them. All the information on an effective product description will suggest how the product or service will help solve a customer's pain point or issue. Additionally, the page will entice a potential buyer with additional benefits and powerful, persuasive copy.
Product metrics are sets of information or data that inform a company how well a product or service is doing in terms of revenue and engagement. They include things such as the average revenue per customer, the click-through rates (CTRs) on Calls to Action, and the customer churn rate. Metrics are vital to consider when making informed decisions and amendments in relation to a digital marketing strategy.
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