Our Approach

How many websites do you see selling similar products that have more or less the same description? In today’s online world, you need to be doing everything you possibly can to stand out and make people want to buy from you.


Product descriptions that tell your customers everything they need to know.


Combination of engaging information and calls to action to help you make the sale.

Maximise Opportunities

Our team of writers is experienced across multiple sectors, and will maximise the potential of your product descriptions.

Keyword Research

Keyword research used to back up the essential information to help your products rank.

SEO Optimised

Descriptions supported by relevant page titles, heading tags, and alt tags for images.

A/B Testing

A/B testing of descriptions available to help you continually optimise and understand what works.

Our Process

  • Initial discussion around your objectives and current performance of product descriptions.
  • Analysis of search results for top keyword terms to understand what top ranked sites are doing effectively.
  • Keyword research to help finalise product description content.
  • Additional optimisation of product descriptions with additional keyword research to inform use of heading tags and bullet lists.
  • Production and updating of product descriptions.
  • Ongoing review and optimisation of descriptions based on on-page user metrics and sales performance.


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