Digital Marketing Agency in UK

Content Marketing - Skyscrapers.

Our teams will devise, develop, and create long-form skyscraper content with fully optimised link-building strategies to satisfy SEO performance.

Why Choose Us?.

With over twenty years of experience and having delivered over 400 successfully digital marketing campaigns, our content marketers and writers are experts in the industry. Our writers come from a diverse range of backgrounds with history across dozens of areas, so no matter what your topic or niche, we will be able to devise a link building strategy and relevant content optimised for results and progress.

Personalised Approach

We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.

Marketing Integration

We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.

Part Of Your Team

We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Highly-researched, value-driven content that will engage readers, create valuable backlinks, and increase domain authority

The skyscraper technique, when implemented poorly, can lead to negative customer experiences and an abundance of average content. We use skyscraper content as it should be used – to find link-worthy content and utilise high-quality links that will provide additional value to the customer experience. Our team of expert writers will work collaboratively with you to create skyscraper content that focuses on your audience rather than simply satisfying search engines.

Targeted Digital Marketing Topics and Trends

Impactful updates on existing content ideas that will engage both new and existing readers

Solve Customer Pain Points

A collaborative approach to providing content that resolves problems

Focused Link Building Strategies

Utilise quality links that serve customers rather than algorithms

High-Quality Content

Insightful, actionable articles that will provide added value to target audience members

Our Clients.

Our Process .

Discuss your SEO content goals, timelines, and challenges.

Report back with detailed analytics to support your content strategies going forwards.

Create an action plan for your tailored articles.

Conduct keyword research to rank highly across all search engines.

Create compelling content informed by keywords and your own business goals and objectives.

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Targeted Digital Marketing Topics and Trends

Solve Customer Pain Points

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High-Quality Content

Focused Link Building Strategies


Frequently Asked Question .

1. How did the skyscraper technique start?

The skyscraper content strategy was devised by a man called Brian Dean who postured that an abundance of editorial backlinks present within content would lead to high search engine rankings, and subsequently more traffic and engagement. The initial idea was to enhance existing, well-performing content in some way so as to provide both add value to customers and high SEO results for the business.

2. Why is skyscraper content sometimes criticised?

While the initial intentions of the technique seemed to be genuine, skyscraper content is often seen as lazy and unoriginal, with its only focus on presenting re-published versions of existing content with very little worthwhile amendments or additional valuable backlinks. Businesses can also fall into the trap of assuming that better content is simply longer content, which often isn't the case.

3. How should the skyscraper technique be used?

As the name suggests, the concept behind the skyscraper technique is to stand above others like a really tall building. It should focus evenly on creating unique angles on existing content while also being link-worthy. Market and competitor research is an essential step to achieving success with the technique - you will need to build an in-depth knowledge of who has achieved high success and how they achieved it.

4. What are the benefits of skyscraper content?

When used correctly, the technique offers a high scope for creativity and originality. As you are usually working with content that has already achieved success, you are already safe in the knowledge that it will strike a chord with readers. It also means that you won't have to expend time and effort in coming up with completely original content.

Resources .

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