Editorial Calendars
Publish consistent, engaging content that targets the right keywords with our market-leading editorial calendar services.
How We Build Your Editorial Calendar
With over 20 years of content creation and editorial management experience, we collaborate closely with you to turn relevant content ideas into key elements of your overall content strategy. You will see the immediate impact that a robust content schedule has on audience engagement and loyalty.
Every editorial calendar delivers consistent blog or social media content, optimised for increased lead generation and high search engine ranking page (SERP) performance.
Topic & Keyword Planning
Publish Date Scheduling
Ownership & Workflow
Performance Tracking
Planned Months Ahead. Delivered On Time.
Consistent, relevant content, delivered via an optimised publishing schedule, designed to maximise its impact on your audience
Audit
Review your current publishing schedule to establish content objectives.
01
Strategy
Set topics and priorities against your keyword targets and goals.
02
Build
Assign publish dates, owners, and formats to each piece.
03
Publish
Produce an editorial calendar that can be actioned immediately.
04
Promote
Include distribution and internal linking in every post.
05
Measure
Track your output and SERP rankings against the calendar monthly.
06Turn Your Optimised Editorial Calendar Into Compelling Content
A content calendar with gaps signals to search engines, and to your audience, that the site has gone quiet. A fixed schedule, informed by robust audience and keyword research, delivers insightful, optimised content that keeps readers engaged and rankings high.
+112%
Citation growth potential identified
84
Visibility issues uncovered
High-Quality Content to Fill Every Slot On Your Calendar
Our holistic approach to creating content ensures that your posts are not only geared to impact your audience during optimal time periods, but will also deliver high SEO and GEO performance.
Frequently Asked Questions.
What is an Editorial Calendar and Why Do I Need One?
Editorial calendars turn content strategy into publish dates, owners, and deadlines, helping you maintain a regular schedule when publishing online content. They’re essential for delivering consistent, high-quality content that provides value for target consumers. They also act as project management tools to ensure your team members stay on track with deadlines for specific content pieces.
How Far in Advance Should an Editorial Calendar Be Planned?
Most editorial calendars create an overview of the content that you plan to create and publish for the month ahead. This schedule provides plenty of time to assign tasks, produce written content, create visual content, and edit the pieces before they go live.
Can You Manage My Editorial Calendar or Just Build It?
At Bough Digital, we provide editorial calendar creation, management, and content creation services. Some clients want a calendar their team can run day to day, while others prefer us to create the schedule, assign expert content writers, and manage publish dates as an ongoing service. Either way, we ensure the calendar reflects your capacity and is updated regularly to meet your goals.
What Tools Do You Use To Build A Calendar?
At Bough Digital, we use a variety of high-quality project management tools to help create and update your editorial calendar. We recommend using simple tools such as Google Docs and Microsoft Excel to facilitate collaborative editing. WordPress and HubSpot also provide easy-to-use calendar templates that can be scaled as your business grows.
How Much Does An Editorial Calendar Cost?
Our editorial calendar management services start from $1000 as part of a wider content engagement, or as a standalone service. Talk to our senior strategists today and we will confirm an exact figure once we know your publishing volume and goals.
Want To Keep Your Editorial Calendar On Track?
Maximise your scheduling efficiency with our senior content strategists.