Email Campaigns
Tailored, informative email marketing content designed to increase brand awareness and engagement across your digital marketing channels.
What Every Email Campaign Includes
As part of our tailored service, we identify the most relevant email campaign type to keep your readers engaged and informed. Every campaign we create, from educational newsletters to promotional emails and drip sequences, is designed to be concise and engaging, and move subscribers or prospects toward a clear action.
With over 20 years of digital marketing experience, our experienced writers and strategists understand how to strike a balance between informative marketing automations and emails that remain unopened in your subscribers’ inboxes.
Audience Segmentation
Subject Line Testing
Compliant Copy
Performance Tracking
A Proven Process. Real Email Marketing Results.
Every email campaign follows a process we’ve refined over 2000+ successful projects, for more than 150+ happy clients.
Evaluate
Review your list, past sends, and current goals.
01
Strategy
Choose a campaign type and the action each send should drive.
02
Create
Write and structure copy for every email in the sequence.
03
Publish
Schedule and launch the campaign to your list.
04
Test
Test subject lines and content against each other.
05
Measure
Track open, click, and conversion rates by send.
06Turn Regular Readers Into Loyal Customers.
A list that doesn’t receive emails or is contacted inconsistently stops converting. Our campaigns ensure subscribers hear from you regularly and remember why they signed up in the first place.
+112%
Citation growth potential identified
84
Visibility issues uncovered
Discover Our Digital Marketing Services
Email campaigns build on existing customer relationships. Our digital marketing services expand your reach and support the content behind every send.
Frequently Asked Questions.
What is an Email Drip Campaign?
A drip campaign is a series of emails sent automatically over time, triggered by actions such as a sign-up or an abandoned cart, rather than sent all at once. Each email builds on the last, moving a subscriber toward a specific goal, such as completing a purchase.
What is the Most Effective Email Marketing Campaign Strategy?
There’s no single email marketing strategy that works for every list, but segmentation consistently separates high-performing campaigns from average ones. This involves sending different content to different groups based on their behaviour or interests, rather than the same email to everyone. Combined with steady sending and tested subject lines, segmentation is a huge opportunity that our expert marketers utilise here at Bough.
What is a Good Open Rate on an Email Campaign?
This varies by industry, but most healthy email campaign lists see open rates between 20% and 35%. A rate below that range usually points to subject lines that aren’t earning clicks, or a list that’s grown stale and needs re-engaging before you send more.
How Often Should We Be Emailing Our List?
Most lists perform best when emailed two to four times a month, though this depends on your industry, your subscribers’ expectations, and how they signed up in the first place. We recommend a specific cadence once we’ve reviewed your list and past send history.
Will Our Emails Meet GDPR And Consent Requirements?
Every campaign we write includes clear, non-misleading subject lines, visible opt-out options, and consent-compliant copy in line with GDPR and CAN-SPAM requirements. We check these details on every send, not just the first one, so your list stays compliant as it grows.
How Much Do Email Campaigns Cost?
A single campaign or sequence can be quoted on its own, based on the number of emails involved. The price of ongoing email content depends on your specific needs and the other digital marketing services you require, starting from $1000 as part of a wider campaign.
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