SEO - Content Led Strategies
Tailored, content-led strategies designed to use engaging, informative content to build trust with your target audience, drive traffic and increase lead generation.
Why Choose Us?.
Since our founding in 2010, we have evolved from providing a content marketing strategy led by on page SEO performance to a more holistic, all-encompassing marketing approach for our clients. Our experienced team of content writers are not only experts in contributing to a successful SEO strategy, but will also guarantee high-quality content tailored for your business requirements.
Personalized Approach
We recognise that local businesses are all different, with individual goals and requirements. That is why we tailor our approach specifically to your local business, enabling us to achieve optimal results in terms of improving your local SEO strategy.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Marketing Integration
We recognise that most local businesses already have established local SEO strategies and local links in place. That is why our goal is always to enhance what you already have rather than start from scratch.
Part of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Focused, tailored content marketing designed to engage your target audience, improve search engine rankings, and generate leads
When it comes to a business’s content strategy, we know that it is so much more than just the words on a page. While we guarantee that our team of expert writers will deliver engaging content for your business, the words alone are only a small part of our approach.
We will instead work with you to devise a multi-layered, holistic SEO content strategy. Your content will impress new and existing customers, drive organic lead generation, and deliver consistently high SEO performance across search results and queries.
Solve Customer Pain Points
A collaborative approach to providing blog post ideas that resolve problems
Content Creation
Increase brand awareness with tailored, relevant content
Keyword Research
Dynamic matching of potential keywords and phrases to target search engine algorithms
Data-Driven Analytics and Outcomes
Make informed marketing decisions based on intuitive data
Our Process .
Discuss your needs, goals, and challenges to inform our personalised service.
Conduct market research to identify opportunities for growth and realistic targets.
Create an action plan for your personalised content-led strategy.
Perform a holistic analysis to evaluate areas for improvement and growth.
Report back with detailed analytics to support your keyword and SEO strategies going forward.
Solve Customer Pain Points
- Ensure that all your content ideas are geared toward improving the customer experience
- Conduct audience research to learn what they want from your content
- Pinpoint content gaps to give your audience something new
Keyword Research
- Conduct keyword research and devise a list of relevant keyword phrases using tools such as SEMRUSH
- Maximise the potential of your articles in terms of organic traffic and search intent
- A full appraisal of your home and landing pages on your website for maximum content impact
Content Creation
- Use our editorial calendar tools to deliver consistent content across your website and online platforms
- Create engaging content that will impress potential customers across your social media platforms
- Develop optimised content assets and meta description strategies that will improve your online visibility
Data-Driven Analytics and Outcomes
- Gauge the improvement of your search engine rankings by using Google Analytics
- Track both organic and paid traffic to your website through data-led content reporting
- Adapt your content strategy with actionable insights and informed strategic decisions
Frequently Asked Question .
A content-led strategy is one where business growth is stimulated by effective, targeted blog posts, articles, and other forms of written or visual content. With this strategy, content is optimised to perform highly with search engines in terms of organic traffic and search rankings. Link-building strategies are steadily built through consistent, high-performing content.
To create an effective content strategy, you will first need to establish the main objective of your strategy. You will also need to establish, through market and customer research, what the most effective means of delivering content will be for your particular business. Finally, you will need to create content that adds value to a a customer's experience with your business.
The most appropriate type of content differs depending on the type of business you are running and the target audience. For example, if your business is geared toward a younger audience, it is likely that short-form, video content may have more of an impact than in-depth articles and pillar pieces.
The effectiveness of a content strategy can be gauged through a selection of key performance metrics that a business can track and analyse. Increases in organic traffic and the number of unique visitors can be indicative of progress and growth. Increased click-through rates (CTRs) on backlinks, decreased bounce rates and higher engagement and impressions with social media posts can act as further evidence of success.
Resources .
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How to Create an Effective Content Strategy
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8 Local SEO Strategies for Higher Search Engine Rankings
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