SEO - Data-Led SEO
Identify your key SEO strengths and areas for development with informed, data-led metrics designed to improve business performance.
Why Choose Us?.
With over 400 successful marketing campaigns under our belt and having worked with some of the world’s leading companies, we have vast experience on how to deliver a data-driven SEO strategy. Using some of the world’s leading data tools, we are experts in delving beyond the data to evaluate key areas for strategy development and content creation, allowing us to identify exactly what your business needs in order to grow.
Personalized Approach
We recognise that local businesses are all different, with individual goals and requirements. That is why we tailor our approach specifically to your local business, enabling us to achieve optimal results in terms of improving your local SEO strategy.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Marketing Integration
We recognise that most local businesses already have established local SEO strategies and local links in place. That is why our goal is always to enhance what you already have rather than start from scratch.
Part of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
A robust, data-driven approach to identifying key strengths and areas for improvement for your business
In order to achieve your business goals and prepare for continual growth and stability, it is essential that you have a deep understanding of how your business is succeeding. An increase in revenue is a strong indicator of success, but the contributing factors for this success can only be identified through consistent, focused, and robust data analysis.
We offer a holistic, collaborative process to help you to identify the most relevant data metrics to your business that will inform future marketing decisions and strategies. The tools we use are at the forefront of data science so you can rest assured that the data gathered is optimised to create content for consistent SEO success.
Collaborative Data Selection
Focused data generation tailored to your business needs and objectives
Website Optimisation
Robust evaluation of your existing keyword data across your website infrastructure
Keyword Research
Dynamic matching of potential keywords and phrases to target search engine algorithms
Data-Drive Analytics and Outcomes
Make informed marketing decisions based on keyword metrics
Our Process .
Discuss your needs, goals, and challenges to inform our personalised service.
Conduct market research to identify opportunities for growth and realistic targets.
Create an action plan for your personalised Local SEO campaign.
Perform a holistic Local SEO analysis to evaluate areas for improvement and growth.
Report back with detailed analytics to support your local SEO strategies going forwards.
Collaborative Data Selection
- Work with our expert marketers to identify the most important data metrics for your business
- Combine a data-driven approach with a powerful content marketing strategy for optimal results
- Use targeted data to predict user intent and behaviour for streamlined, informed decision-making
Keyword Research
- Devise a data-driven keyword strategy using powerful tools such as SEMRUSH
- Assemble multi-functional sets of both research and buying search intent keywords and phrases
- Use Google's keyword planner to generate relevant keywords that will guide increased search queries
Website Optimisation
- A full appraisal of home and landing pages on your website for maximum SEO impact
- A robust analysis of keyword data across meta descriptions and page titles
- Complete optimisation of your website for seamless mobile search integration and functionality
Intuitive, Data-Driven Analytics
- Gauge the improvement of your search volumes and rankings by using Google Analytics
- Track both paid and organic traffic through search engines to determine progress in search visibility
- Evaluate changes in conversion rates over time to make strategy adjustments and informed marketing decisions
Frequently Asked Question .
A data-led strategy is one where a business uses data to guide marketing and procedural decisions rather than intuition and gut instinct. A business will use powerful data generation tools to gather facts and figures on a vast range of areas that form the basis of its practices. The business will then interpret and evaluate the data sets to make logical, informed decisions regarding business operations.
Marketing decisions and strategies that have been informed by data are objective rather than subjective, meaning that it is easier to predict continued successful trends and consumer behaviours. Data allows for a far deeper and more nuanced interpretation of why a business is performing as it is and will lead to fine-tuned, logical alterations in strategy development rather than sweeping changes.
The data metrics that a business should pay the closest attention to depends on the specific business objectives and goals. For example, if a business is looking to develop its content strategy, data related to keyword performance and search engine results should be carefully evaluated. If a business wants to improve website performance, then data on website visitors, bounce rates, and click-through rates (CTRs) will take precedence.
There are a number of key steps involved in developing an effective data-led strategy. Your business will need to have a clear objective which the data will help to facilitate. You will need to make sure you have invested in powerful data-generation tools. You will also need to ensure that data-driven techniques and approaches are slowly incorporated into the day-to-day operations of your business and accessible to all relevant staff members.
Resources .
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How to Create an Effective Content Strategy
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8 Local SEO Strategies for Higher Search Engine Rankings
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