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SEO - Keyword Analysis and Strategy

Maximise the SEO performance of your content and website with tailored keyword strategies, data-driven analysis and informed decision making.

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Keyword Analysis

Maximise the SEO performance of your content and website with tailored keyword strategies, data-driven analysis and informed decision making.

Technical Audit

Enhance search engine rankings with a comprehensive analysis of your site’s technical performance and SEO.

Competitor Analysis

Learn how to identify what makes your competitors successful and how you can pinpoint areas of weakness or development to take advantage of.

Content-Led Strategy

Tailored, content-led strategies designed to use engaging, informative content to build trust with your target audience, drive traffic and increase lead generation.

Data-Led SEO

Identify your key SEO strengths and areas for development with informed, data-led metrics designed to improve business performance.

Local SEO

Curated local SEO strategies designed to maximise the reach of your business within your local area, improve search engine rankings and increase web traffic.

Why Choose Us?.

Having worked with some of the largest companies in the world on their SEO strategies and with high-quality keyword research tools at our disposal, we have helped deliver on over 400 successful marketing campaigns to date. Our experienced team of marketers are ready to devise and develop a tailored keyword strategy designed for optimal SEO performance.

Personalized Approach

We recognise that businesses are all different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results in terms of improving your SEO strategy.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs..

Marketing Integration

We recognise that most businesses already have established SEO strategies and a keyword research process in place. That is why our goal is always to enhance what you already have rather than start from scratch.

Part of Your Team

We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Optimised SEO keyword research and key metric analysis

The bar has never been higher when it comes to SEO performance having a significant impact on your business. New and experienced business owners alike are aware of its importance and will have some understanding of what to do with it.

We continually strive to stay ahead of the curve, looking for both proven and innovative ways to maximise the potential of your SEO efforts. Rather than simply focusing on finding the ‘best’ keywords, we will work in collaboration with you to deliver a holistic, data-informed approach when developing your keyword ideas.

Targeted Digital Marketing Topics and Trends

Develop content ideas that will engage both new and existing readers

Keyword Research

Dynamic matching of potential keywords and phrases to target search engine algorithms

Website Optimisation

Robust evaluation of your existing keyword data across your website infrastructure

Data-Driven Analytics and Outcomes

Make informed marketing decisions based on keyword metrics

Our Clients.

  • Alamy

  • Antler

  • VM Ware

  • NASUWT

  • My Health (NHS)

  • Readers Digest

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Our Process .

Discuss your needs, goals, and challenges to inform our personalised service.

Conduct market research to identify opportunities for growth and realistic targets.

Create an action plan for your personalised keyword research strategy.

Perform a holistic keyword analysis to evaluate areas for improvement and growth.

Report back with detailed analytics to support your keyword and SEO strategies going forward.

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Targeted Digital Content Marketing

  • Work collaboratively with us to identify relevant topics for your online marketing
  • Conduct market research to identify unique angles and industry trends for your content
  • Use Google Trends to inform and lead your content marketing strategy
Purchase Salient

Keyword Research

  • Devise an effective keyword strategy using powerful tools such as SEMRUSH
  • Assemble multi-functional sets of both research and buying search intent keywords and phrases
  • Use Google's keyword planner to generate long-tail keywords and high-volume keywords for all content
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Website Optimisation

  • A full appraisal of home and landing pages on your website for maximum SEO impact
  • A robust analysis of keyword consistency across meta descriptions and page titles
  • Complete optimisation of your website for seamless mobile search integration and functionality
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Intuitive, Data-Driven Analytics

  • Gauge the improvement of your search volumes and rankings by using Google Analytics
  • Track both organic and paid traffic to your website to determine progress in search visibility
  • Evaluate changes in conversion rates over time to make strategy adjustments and informed marketing decisions
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Frequently Asked Question .

1. What are target keywords used for?

Target keywords are relevant words or phrases that a business has designated as likely search queries used by potential customers. Whenever an individual uses a search engine, they will type in a set of words that will inform the search engine what they are looking for. Keywords are used by a business to guide potential customers to their website or landing pages.

2. Why is keyword research important?

Effective keyword research is essential to all aspects of a digital marketing strategy. It allows a business to identify the impact a particular keyword might have on traffic and lead generation and will save a business time and money by focusing only on relevant and related keywords. Keyword research will also guide a business when it comes to its content ideation.

3. How can I tell if my keyword research is effective?

There are several key metrics that a business can use to determine if its keyword strategy is having a positive impact. Many keyword research tools will allow a business to analyse factors such as traffic from organic searches and impressions as well as changes in a website's search engine results pages (SERP) ranking.

4. What are keyword difficulty scores?

A keyword difficulty score can be used to determine the likelihood of ranking on the first page of Google using a given keyword or phrase. A low score would indicate a high monthly search volume for a particular keyword, meaning that a place on the first page using that keyword or phrase would be difficult to secure.

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