Local SEO.
Curated local SEO strategies designed to maximise the reach of your business within your local area, improve search engine rankings and increase web traffic.
Why Choose Us?.
Personalised Approach
Since our founding in 2010, Bough Digital's industry experts have worked with local businesses across all industries to devise effective local SEO campaigns. Our tried and tested approach will guarantee to boost your local SEO efforts and help you find your local audience.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Marketing Integration
We recognise that most local businesses already have established local SEO strategies and local links in place. That is why our goal is always to enhance what you already have rather than start from scratch
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Tailored SEO strategies for local businesses
In order to build a strong local online presence, it is essential that your business delivers a high search ranking within Google and other search engines. At Bough Digital, we do not just focus on one aspect of local SEO. Our approach is to provide a holistic, multi-faceted evaluation to determine where we can improve your local business marketing and SEO strategies.Whatever your needs or goals, we can help your business to succeed through intelligent, integrated marketing solutions.
Keyword Research
Dynamic matching of what local searchers are looking for
Keyword Optimisation
Dominate local searches with your Google My Business profile
Links and Local Partners
Build a focused network to expand your local reach
Data-Driven Analytics and Outcomes
Make informed marketing decisions based on intuitive data
Our Process .
Discuss your needs, goals, and challenges to inform our personalised service.
Report back with detailed analytics to support your local SEO strategies going forwards.
Conduct market research to identify opportunities for growth and realistic targets.
Create an action plan for your personalised Local SEO campaign.
Perform a holistic Local SEO analysis to evaluate areas for improvement and growth.
Local Keyword Research
- Devise an effective keyword strategy using powerful tools such as SEMRUSH with local intent
- Assemble a multi-functional set of both buying intent and research intent keywords and phrases
- Ensure that local keywords maximise the impact of web headings and meta descriptions
Local keyword and website optimisation
- Collaborative work to ensure that your Google My Business profile is fully up to speed
- A full appraisal of your home and landing pages on your website for maximum SEO impact
- Complete optimisation of your website for seamless mobile search integration and functionality
Internal and external link building and local partners
- Generate a targeted set of internal links and local citations to improve on-page SEO and local rankings
- Secure external links between your local business website and social media platforms
- Develop local link-building strategies between your business and other local brick-and-mortar businesses
Intuitive, Data-Driven Analytics
- Gauge the improvement of your local rankings by using Google Analytics
- Track both organic and paid traffic to your website to determine progress in local search visibility
- Evaluate changes in conversion rates over time to make strategy adjustments and informed marketing decisions
Frequently Asked Question .
Search engine optimisation (SEO) ensures that your business website ranks highly via search engine queries. Local SEO follows the same concept. The only difference is that the strategies involved are all tailored for local customers searching for local sites rather than a global audience.
Local SEO is vital for any local business that wishes to grow and expand. Most local organic results are from people who are specifically looking for your type of business. This will generally mean higher conversion rates if your business appears high on local searches. Strong local SEO efforts will result in high rankings via Google Maps and Google's Local Pack.
You should start by securing and optimising your business listing on Google My Business. This is the essential information about your business that Google will use to determine ranking position. You can also encourage existing customers to leave verified, positive reviews in multiple locations across your social media and review platforms to increase domain authority.
Google's Local Pack is a group of three businesses that appear at the top of local searches. They are distinguished by a review rating, address, and any other key information. They will also be accompanied by their physical location via Google Maps. For local businesses online, appearing on the Local Pack will usually result in a huge opportunity for potential customers to find your business listing.
Resources .
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