Digital Marketing Agency in UK


What is Three-Way Linking?

Three-way linking, or a three-way link exchange, is the process of linking three sites together for the process of boosting the search engines of one, two, or all three. In three-way linking, site A would link to site B, which would link to site C, which would then link back to site A, completing the …

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What is a Site Wide Link?

A site wide link is a link that appears on every page of a website. Site wide linking had previously been used as a black hat SEO technique in the days when the quantity of links is what mattered most to Google’s algorithm. This is because if you had a link to your blog on …

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What is the “Google Dance”?

The Google Dance is an old term used to describe how search rankings would fluctuate in Google’s early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences in search rankings over time. Google started updating its index weekly from 2003, which stopped the Google Dance from happening, although many …

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What is Anchor Text?

Anchor text is the text that you click on when navigating the internet via a hyperlink. For example, in the sentence, visit for SEO services, the anchor text is ‘ for SEO services.’ When link building, it is important to use a range of anchor text so that you don’t look like you’re trying …

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Does PR Matter?

In the past, many webmasters and site owners have looked to pursue PageRank (PR) as the focal point of their SEO activities. While chasing PR alone was never seen as a worthwhile approach, people are now asking whether PR matters at all. Part of the reason questions are being asked is because Google haven’t updated …

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What is a Backlink?

A backlink is any link that points from one web page to another. Prior to the emergence of search engines, backlinks were a primary aspect of web navigation, although they are still widely used today, too. The quality of backlinks pointing to a particular website or page helps Google and the other search engines to …

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How Often Does Google Update Page Rank?

In the past, Google has usually updated PageRank (PR) on average every three months. However, the most recent update to PR came in February 2013, leading to speculation that Google are dropping PR from their algorithm, although Google haven’t made any comment.

What’s an “Authority” Site?

“Authority site” is a term used to describe websites with a specific niche that contain high quality content and that are respected and use as a reliable resource within an industry.An authority site will typically provide thought leadership and be able to gain many organic backlinks through people wanting to link to the featured content. …

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What are “Supplemental” Results?

Supplemental results are web pages featured in search results that come after the main rankings. Supplemental content allows the search engines to feature as much content as possible, but means that they can still focus on providing browsers with the most relevant, high quality results first. Unless you’ve been using doorway pages or have lots …

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