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What’s an “Authority” Site?

“Authority site” is a term used to describe websites with a specific niche that contain high quality content and that are respected and use as a reliable resource within an industry.An authority site will typically provide thought leadership and be able to gain many organic backlinks through people wanting to link to the featured content. Authority sites are trusted to provide accurate information, give value to browsers, and link out to other authority sites.

Authority sites, unless they’re news sites, should always centre around one key area, niche, or industry, and be as focused and specific as possible, covering topics from all angles and in-depth.

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