Digital Marketing Agency in UK


What is Three-Way Linking?

Three-way linking, or a three-way link exchange, is the process of linking three sites together for the process of boosting the search engines of one, two, or all three. In three-way linking, site A would link to site B, which would link to site C, which would then link back to site A, completing the …

What is Three-Way Linking? Read More »

What is a Site Wide Link?

A site wide link is a link that appears on every page of a website. Site wide linking had previously been used as a black hat SEO technique in the days when the quantity of links is what mattered most to Google’s algorithm. This is because if you had a link to your blog on …

What is a Site Wide Link? Read More »

What is a Backlink?

A backlink is any link that points from one web page to another. Prior to the emergence of search engines, backlinks were a primary aspect of web navigation, although they are still widely used today, too. The quality of backlinks pointing to a particular website or page helps Google and the other search engines to …

What is a Backlink? Read More »

How Often Does Google Update Page Rank?

In the past, Google has usually updated PageRank (PR) on average every three months. However, the most recent update to PR came in February 2013, leading to speculation that Google are dropping PR from their algorithm, although Google haven’t made any comment.

What’s an “Authority” Site?

“Authority site” is a term used to describe websites with a specific niche that contain high quality content and that are respected and use as a reliable resource within an industry.An authority site will typically provide thought leadership and be able to gain many organic backlinks through people wanting to link to the featured content. …

What’s an “Authority” Site? Read More »

What is Page Rank?

PageRank (PR) is a method used by Google to determine the quality of links pointing at a website, and therefore the perceived importance of such a site online. PR is scored from 0 to 10, with only a very few websites having a PR of 10. Even Facebook and Google have a PR of ‘only’ …

What is Page Rank? Read More »

What is LSI?

LSI stands for Latent Semantic Indexing. LSI is how search engines crawl and index web content quickly in order to ensure the most recent and relevant results are on display for each search term. LSI also means search engine spiders can look for keywords and phrases that are similar, so a piece of high quality …

What is LSI? Read More »