Digital Marketing Agency in UK


What is the “Google Dance”?

The Google Dance is an old term used to describe how search rankings would fluctuate in Google’s early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences in search rankings over time. Google started updating its index weekly from 2003, which stopped the Google Dance from happening, although many …

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What is Anchor Text?

Anchor text is the text that you click on when navigating the internet via a hyperlink. For example, in the sentence, visit for SEO services, the anchor text is ‘ for SEO services.’ When link building, it is important to use a range of anchor text so that you don’t look like you’re trying …

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Does PR Matter?

In the past, many webmasters and site owners have looked to pursue PageRank (PR) as the focal point of their SEO activities. While chasing PR alone was never seen as a worthwhile approach, people are now asking whether PR matters at all. Part of the reason questions are being asked is because Google haven’t updated …

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How Often Does Google Update Page Rank?

In the past, Google has usually updated PageRank (PR) on average every three months. However, the most recent update to PR came in February 2013, leading to speculation that Google are dropping PR from their algorithm, although Google haven’t made any comment.

What is LSI?

LSI stands for Latent Semantic Indexing. LSI is how search engines crawl and index web content quickly in order to ensure the most recent and relevant results are on display for each search term. LSI also means search engine spiders can look for keywords and phrases that are similar, so a piece of high quality …

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