The Google Dance is an old term used to describe how search rankings would fluctuate in Google’s early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences in search rankings over time. Google started updating its index weekly from 2003, which stopped the Google Dance from happening, although many …
Anchor text is the text that you click on when navigating the internet via a hyperlink. For example, in the sentence, visit boughdigital.com for SEO services, the anchor text is ‘boughdigital.com for SEO services.’ When link building, it is important to use a range of anchor text so that you don’t look like you’re trying …
In the past, many webmasters and site owners have looked to pursue PageRank (PR) as the focal point of their SEO activities. While chasing PR alone was never seen as a worthwhile approach, people are now asking whether PR matters at all. Part of the reason questions are being asked is because Google haven’t updated …
In the past, Google has usually updated PageRank (PR) on average every three months. However, the most recent update to PR came in February 2013, leading to speculation that Google are dropping PR from their algorithm, although Google haven’t made any comment.
Google personalizes individual search results by using your search history and geographical location. This allows Google to provide you with a set of results that are more relevant to what you’ve searched for and to meet your needs as closely as possible. If you’re signed into Google when searching, the data is taken from history …
LSI stands for Latent Semantic Indexing. LSI is how search engines crawl and index web content quickly in order to ensure the most recent and relevant results are on display for each search term. LSI also means search engine spiders can look for keywords and phrases that are similar, so a piece of high quality …
