Digital Marketing Agency in UK


What is Three-Way Linking?

Three-way linking, or a three-way link exchange, is the process of linking three sites together for the process of boosting the search engines of one, two, or all three. In three-way linking, site A would link to site B, which would link to site C, which would then link back to site A, completing the …

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What is the “Google Dance”?

The Google Dance is an old term used to describe how search rankings would fluctuate in Google’s early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences in search rankings over time. Google started updating its index weekly from 2003, which stopped the Google Dance from happening, although many …

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What is Anchor Text?

Anchor text is the text that you click on when navigating the internet via a hyperlink. For example, in the sentence, visit for SEO services, the anchor text is ‘ for SEO services.’ When link building, it is important to use a range of anchor text so that you don’t look like you’re trying …

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What is a Backlink?

A backlink is any link that points from one web page to another. Prior to the emergence of search engines, backlinks were a primary aspect of web navigation, although they are still widely used today, too. The quality of backlinks pointing to a particular website or page helps Google and the other search engines to …

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What are “Supplemental” Results?

Supplemental results are web pages featured in search results that come after the main rankings. Supplemental content allows the search engines to feature as much content as possible, but means that they can still focus on providing browsers with the most relevant, high quality results first. Unless you’ve been using doorway pages or have lots …

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