For any successful businessperson, business owner or working professional, keeping themselves up to date with the latest in their industry is essential in order to achieve success in their chosen field. Widely touted as the social media platform for business, LinkedIn allows members to easily and conveniently connect and network with thousands of professionals across all industry sectors across the world. Joining a LinkedIn group relevant to your profession, industry and/or interests is a great way to keep up with industry trends, join in the discussions and take advantage of tips, insights and best practices advice. Get inspired by our list of the top ten LinkedIn groups for SEO professionals:
One of the largest and most dynamic groups on LinkedIn, this community is filled with digital marketing professionals, including plenty specialising in SEO. Along with an events program comprising of conferences and networking events, the group holds daily discussions covering the entire digital marketing realm. Topics include social media marketing, email marketing, mobile marketing, search engine marketing, content marketing, SEO, online advertising, web analytics and lead generation to name a few. The group is dedicated to providing updates on industry trends, relevant whitepapers, accurate and up-to-date industry reports and advice about best practices within digital marketing.
Search Engine Land
Perfect for regular users of the popular website SearchEngineLand.com to gain help and advice from the group’s members about improving your search strategies. The group itself is an extension of the website and includes much of what is already provided on the site, including the latest industry news, information about search engine marketing and PPC campaigns, tips on how to work with search engines such as Google, Yahoo and Bing, and helpful guides about SEO, SEM, analytics, link building, and social media marketing.
Great for users to engage deeper with Moz – the inbound marketing software popular with many users in the digital marketing community. While the Moz website is already home to a community of digital marketing professionals, the Moz LinkedIn group offers the chance to experience Moz culture more dynamically and to engage more intimately with like-minded SEO and digital marketing professionals. You might, for example, find out what types of best practises and challenges the top SEO professionals are using and experiencing in their work at the moment, or even air your own issues and questions – the group is known to be very prompt in responding back.
SEO SEM Social Media (Digital Search & Internet Marketing)
Covering a range of marketing topics including website design, SEO, PPC, link building, accessibility, site reviews, SEO, internet marketing, online marketing and search engines, this group discusses all topics within SEO, SEM and Social Media. Whether you’re concentrating on the difference between SMO and SMM, finding out how to most effectively include keywords in your content or wanting to tackle the most innovative ideas in digital search and internet marketing, this group has new and experienced professionals ready to debate the issue with you.
SEO & PPC Professionals
Although a comparatively small group, SEO & PPC Professionals is nonetheless an active group, populated mainly of senior professionals ready to offer advice, post the latest industry news and discuss current trends and improved strategies in the SEO and PPC fields to the other majority: entry-level professionals looking for a convenient avenue for learning more about marketing, online media, information technology topics, SEO and PPC.
Analytical data has become essential in determining how marketing campaigns are developed, executed, monitored and analysed. With Google Analytics (a service providing detailed statistics about a website’s traffic and traffic sources) widely being the service of choice for many SEO professionals, this dedicated Google Analytics group is aimed at marketing professionals to share their knowledge and experience. Containing both new analytics users and experienced, certified professionals, the group discussions involve sharing knowledge, advice and questions, discussing the latest industry news and giving each other tips on how to most effectively use the service.
SEO and Social Media Marketing Tips and Secrets
This SEO and social media marketing group contains a large community of social media marketing professionals – from newbies all the way up to senior-level experts – and moderated by a dedicated group of managers. The group is a great place for new insights on social media marketing, in-depth information about every type of social media platform, resources and webinars to keep up-to-date on the latest trends, and lively discussions containing tips, secrets and the best techniques for using social media in marketing.
Media Professionals Worldwide
Home to the largest group of media professionals on LinkedIn, Media Professionals Worldwide is ideal for getting a broader look at the media industry, including insights into social media platforms. Although not dedicated solely to internet marketers, this group is nonetheless useful for the SEO professional to develop their knowledge of the wider media industry, network and create business associations, share and absorb expert knowledge and seek career advice and explore job opportunities.
Perfect for SEO professionals who already have a good understanding of SEO and SEM techniques and best practices, this dedicated LinkedIn group was created to allow individuals to share their recommendations, tips and secrets when it comes to SEO as it relates to online communities and SEM as it relates to coding and linking. While sharing your own recommendations and joining in the lively group discussions, you should be able to build up an arsenal of new and trusted SEO and SEM techniques for future, effective use in your own campaigns.
Social Media & SEO | B2B Marketing Community
While a small group, this B2B marketing-focused group contains plenty of discussions on topics surrounding the search and social marketing fields. Useful for SEO professionals to network with like-minded colleagues and for those wishing for a B2B-focused take on social media and SEO, this group contains plenty of optimisation and social media tips from experts in the field, including topics such as B2B search engine marketing, affiliate marketing, B2B lead generation, SEM, online marketing, internet start-up marketing, eMarketing and inbound lead generation.
So, whether you’re looking for an easy and convenient way to keep up with industry news, insights and trends, wanting easy access to content from industry experts and well-known names in the field, or looking to share your own views and opinions, joining a relevant LinkedIn group can help you grow your knowledge, expertise and reputation with little effort. If you want to read more widely about LinkedIn and other social media platforms, take a look through the helpful articles on our Social Media blog. For more specific help and advice in developing your business’s social strategy or your professional social world, contact Bough Digital now.