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Top Content Curation Tools for Content Writers

Consistently creating content can be time-consuming and stressful, and it can also eat away at your marketing budget. However, with Instagram’s recent encouragement to post daily in order to push your posts in the algorithm and TikTok’s recommendation to post up to four times per day, you might feel pressure to constantly churn out content.

Fortunately, there’s an easy way to automatically generate engaging content: Enter content curation tools. There are several tools available on the market that give you fresh content ideas, giving you more time to work on other areas of your business.

Check out the ten best content curation tools below.

Key Takeaways

  • Content curation provides you with relevant materials to help you make fresh content on a regular basis. This includes curating content across social media channels, blog posts, and more.
  • There are numerous benefits of content curation, including increasing brand awareness, adding value for your audience, and better allocating resources in your marketing budget.
  • Here are ten of the best content curation tools:
    • Pocket
    • Feedly
    • Flipboard
    • Curata
    • Triberr
    • Flockler
    • Quuu
    • Sniply
    • Buzzsumo

What Is Content Curation?

In its simplest form, content curation is a content marketing strategy involving gathering relevant content on a particular topic. This means searching for relevant topics and sharing content that speaks to the needs and pain points of your audience.

Manual content curation involves sifting through large amounts of content from various sources, like social media networks, blogs, news websites, and other online platforms. You can look at others in your niche to see what they are speaking about, or even look at frequently asked questions from your customers and clients to see what your target audience wants to know.

However, you can also use automatic content curation tools to speed up the process. These digital tools provide you with curated content ideas, saving you time and energy and letting you focus on other parts of your business.

What Are the Benefits of Content Curation?

Curating content automatically has tons of benefits for your business. Some of them are practical benefits related to your business, and others are focused on engagement and providing value to your audience.

Here are some of the top benefits of content curation tools:

  • Saves time: Firstly, a content curation tool can save you lots of time by filtering out irrelevant or low-quality content. Plus, the automated tool creates a content marketing strategy for you, freeing up some of your time.
  • Building credibility: The more high-quality content you share, the more your audience will trust you. It establishes you as a credible authority in your niche, building brand loyalty.
  • Improving engagement: Curated content can boost engagement by providing your audience fresh and diverse perspectives on interesting topics.
  • Enhancing SEO: Regularly sharing high-quality content is good for your search engine rankings, boosting your online visibility. As SEO becomes more important on social media, this can also boost your social media accounts, too.
  • Generating traffic: Curated content can drive more traffic to your site because your users are more likely to share valuable content.
  • Better budgeting: When you know the most relevant content, you can allocate your marketing budget better. This ensures that your marketing strategy is both engaging and cost-effective.

Curated content can help your brand stay relevant and ensure your audience engages with you. Eventually, this can help you drive traffic and boost sales.


1. Pocket

Pocket is like the Pinterest of content curation tools. This tool lets you save content you like for later, “pocketing” it as you go. You can save emails, social media content, YouTube videos, and even an interesting blog post.

As you build a library of content, you can search the database through different tags, organizing relevant content to find exactly what you need.

Price: The free basic plan lets you explore the tool, and paid plans start at $3.75 per month.

2. can curate content for you, “scooping” trending content from around the web. You can set your own requirements to ensure that you only see the most relevant content from social media channels and blogs relating to your niche.

Plus, this content curation tool lets you distribute your own content from the same platform. You can monitor the web, search for specific pieces of content, and distribute it all from the same place.

Price: There is a free basic plan to explore the tool, and paid plans start at $14.99 per month.

3. Feedly

Feedly is another great content curation tool if you want to track relevant content from around the web. You can monitor popular social media accounts in your niche, including Twitter users. Plus, Feedly lets you monitor RSS feeds and add keyword alerts.

Key features include excellent UX, customizable feed, and real-time content syncing.

Price: Sign-up for Feedly is completely free, but paid plans also start at $6 per month.

4. Flipboard

Flipboard is ideal for businesses and creators that want to publish a content series. This can be a great content strategy to keep users engaged and even boost your following. The Flipboard content curation tool lets you generate a mini-magazine of interesting clippings and create stories that grab the reader’s attention.

The software is available for both desktop and mobile users, allowing you to personalize a content curation feed that interests you and subscribe to some of your favorite channels. All formats are available, including videos and images.

Price: Sign-up is completely free.

5. Curata

Curata is another tool to curate content on your behalf, generating a list of relevant content based on keywords, authors, and more.

The best feature of this content curation tool is that it gives you improved recommendations over time as it learns from your behavior and history. As a result, your content will only get better and better.

Price: Available on request.

6. Triberr

Triberr is a great content curation tool specifically for social media. This content curation software provides content from other influencers and creators in your niche.

The “tribal stream” (feed) provides you with all the best relevant content. Plus, you can create multiple streams if you want to curate for multiple social media accounts or on different topics.

Price: The free basic plan lets you explore the tool, and paid plans start at $20 per month.

7. Flockler

Another great option for social media users is Flockler, which displays feeds from Instagram, Twitter, Facebook, TikTok, and more. Huge brands, including IKEA and GoPro, use this software, which is a huge endorsement for a content curation tool.

You can set parameters, collect relevant content, and display it all in one place. You can also add Instagram and other social media hashtags before you share, ensuring that your content curation process helps you grow.

Price: Flockler Lite starts at around $45 per month.

8. Quuu

Quuu is one of the most popular tools used to curate content, and it’s easy to see why. If time-saving is one of your primary goals for using a content curation tool, then Quuu is the way to go.

This tool does automatic content curation, pulling content from over 500 categories. The process is very organized and easy to use. However, this tool goes above and beyond content curation by integrating with scheduling tools like HootSuite. In other words, you can curate, schedule, and post all your content from a single piece of software.

The other great thing about Quuu is that it’s on the cheaper side of content curation software, which is exceptional, given all the features.

Price: The free basic plan lets you explore the tool, and paid plans start at $5 per month.

9. Sniply

As the name suggests, you can “snip” content from social media and web pages and share content that meets your audience’s interests. Sniply creates short, unique links for everything you share.

The best part is that you can add CTAs to your brand, which means it doesn’t just curate content for you but also makes effective content that sells.

There is even an insights tool to see how your curated content performs.

Price: The basic plan is $9 per month.

10. Buzzsumo

Buzzsumo is another very popular content curation tool that lets you search for the content you want. By entering a keyword or even a domain name, you receive a list of the top content on the subject, ranked by shares.

It’s easy to organize content according to your preferences, with filters including date, type, backlinks, authors, and more.

You can also use the ‘Content Research’ tab to interact with users sharing your content.

Price: The Basic plan starts at $119 per month.


1. Why Should I Use Content Curation Tools?

An effective content curation strategy can save you time and money in your strategy. It helps you to find third-party content that you can build on, helping you devise a social media strategy or content strategy that’s consistent and build an online presence that lasts.

2. How Do I Choose the Right Content Curation Tool for My Needs?

Each content tool is different. Try to find one with key features that suit your needs. For example, if you want to use the same tool to distribute content or perform social media scheduling, then Quuu is a great option. Meanwhile, if budget is a larger factor than features, then Pocket might be more up your alley.

3. How Do I Use Content Curation Tools Effectively?

The content curation process is not about just finding relevant content and sharing it across all your social media platforms. It’s essential to make sure the content you share aligns with your brand values and speaks to your audience. Other best practices include crediting your sources and adding your own thoughts to put your own voice on the content.

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