Digital Marketing Agency in UK

Business Sector

Entertainment Writers

Level up your video game writing with content writing services to power up your marketing strategy.

Inside the Fast-Paced Landscape of Video Games and Entertainment

Video gaming has come a long way since the first consoles were released back in the 1970s. Trends have included handheld consoles, boxes hooked up to the TV, and now mobile games. Today, it’s a multi-billion dollar industry that provides a major source of entertainment for millions of people around the globe. Plus, it provides an increasing number of jobs.

One of the key factors driving growth in this industry is the constant innovation in technology, which has enabled developers to create increasingly realistic and immersive experiences for players. Lifelike graphics, advanced artificial intelligence, and even augmented reality and VR are transforming the way we game, and this means gaming companies need to be more competitive than ever.

It’s a global market too, with the explosion of popularity in online gaming allowing players to connect and compete with each other across the globe.

But the success of video games depends not only on technology, but also on the quality of its marketing content. Engaging stories, memorable characters, and immersive worlds are what keep players coming back for more, and this is where video game writing comes in.

Good content writing is essential to a captivating gaming experience, creating real emotional connections between players and the virtual world. From free information on the latest gaming tech that keeps enthusiasts up-to-date, to social media content that connects players with their favourite games even when they’re offline, exceptional content writing is what will secure your company’s place in this ever-evolving industry.

The demand for high-quality content will keep rising as players seek immersive, engaging gaming experiences, and an increasing number of freelance writers are seeking jobs in gaming and entertainment. Work with the exceptional writers at Bough Digital, and we can help your gaming business communicate your stories to a larger audience than ever before.

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The number of global video games users could increase to 3.10 billion by 2027, making this a huge market for your company to compete in.
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New business models, such as subscription-based services, are likely to increase in the coming years, including streaming platforms that even encourage casual gamers to make an account. A website with compelling copy that makes your offerings clear could be more important than ever.
83% of total video games sales happen in the digital world. Trends like payment security are more crucial than ever, as are creative ways to market and sell your content.
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According to the Entertainment Software Association (ESA), 83% of gamers say that playing video games has connected them with new friends and communities. Writing content that focuses on community-building is a great way to forge consumer loyalty.
The free-to-play mobile gaming market is predicted to hit US $83.64 billion in 2023, which means crafting copy that drives sales is vital if you want a share of this industry.

Why Choose Us?.

When it comes to content writing for your entertainment business, blog articles are often the centre point around which content marketing strategies are built. Bough Digital brings experience and authority to content creation. Our team of expert content writers will bring versatility and engagement to your articles, increasing your presence online and expanding your scope of potential customers.

Personalised Approach

We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your entertainment business, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content writing service that meets your audience no matter their location.

Marketing Integration

We understand that most entertainment businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.

Part of Your Team

We work closely with your business to seamlessly integrate into your culture, organisation, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts. Plus, we stay updated with the latest gaming news.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Content writing is all about telling a story, and coincidentally, this is the same in the entertainment industry. The writers at Bough Digital are adept at creating compelling content that ropes in your target audience and keeps them coming back for more. It’s not enough to simply create mediocre content that sits on your brand site. Instead, we believe it’s vital to champion quality and creativity, also collaborating closely with you to understands the needs of your business.

Our team of experienced writers has a passion for storytelling and a commitment to excellence, and we strive to delivery high-quality content that exceeds your expectations.

Understanding Your Business

Every company is different, and great content writing requires deep understanding of your goals so we can target them.

Market Research

Conducting research to understand your ideal customer and how to engage with their needs, and researching the latest news.

Content Creation

Creating different types of content, from website articles to email campaigns, that reach your fans and achieve your goals.

Data-Driven Outcomes

Tracking progress using insights and analytics, adjusting course to continually create better, more effective content.

Frequently Asked Question .

1. What Types of Video Game Content Do You Write?

At Bough Digital, we specialise in a wide variety of content types. Primarily, we can help you grow your entertainment business with website writing designed to reach your target clients. This includes SEO-driven blog posts on industry news, product descriptions, character descriptions, and even social media and email content to market your entertainment products. Everything that sits on your site should be relevant, engaging, and showcase your brand voice, and our writers have tons of ideas about how to make your organisation shine.

2. How Do You Make Sure the Content You Create is Relevant to the Target Audience?

We understand that you have a vision for your games. We work closely with you to determine the intended tone, style, and audience, then craft a marketing story that fits within your ideas. Depending on the job type and type of content you require, we can tailor our pieces to speak to your target audience while also helping you achieve your goals.

We are consistently monitoring the entertainment industry to keep up with the latest trends, allowing us to write cutting-edge pieces at the forefront of the video gaming sector. Through a combination of reading industry blogs and forums, researching expert newsletters, and more, we can stay up to date and continue to publish timely, relevant content to keep your network of customers in the loop.

4. What Metrics Should I Track When Creating Video Game Content?

Tracking progress is a great way to hone your content strategy and ensure your marketing efforts are successful. However, the exact metrics you should focus on depends on your goals. For example, if you want to grow a larger audience, you could create a gaming blog for which we publish educational information on the industry, company updates, and the occasional review. The success of this campaign hinges on website traffic, so that's the most important metric. Other potential insights to monitor include subscribers, sales, click-through-rates, and more. The experts at Bough Digital can help you monitor and decipher these metrics to build a stellar marketing strategy.

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