Who We Serve: Local Businesses
Reach the target audience in your local area with content designed to drive traffic and increase conversions.
Seo
Search Engine Optimisation (SEO) is the first stop for many brands when it comes to digital marketing.
content
Forget the old adage that “content is king”. Content is EVERYTHING.
Paid Search
Paid search is an ideal way to target relevant customers
Website Development
Whether you’re adding a new feature to your website
Why Choose Us?.
Since Bough Digital’s inception as a content marketing agency led by on-page SEO, we have championed a holistic approach to marketing to provide our clients with the utmost success. Our experienced consultants and writers are highly skilled in developing a locally focused content strategy and writing SEO-driven content that increases your discoverability and sales.
Personalised Approach
We recognise that local businesses are all different, with individual goals and requirements. That is why we tailor our approach specifically to your local business, enabling us to achieve optimal results in terms of improving your local SEO strategy.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Marketing Integration
We recognise that most local businesses already have established local SEO strategies and local links in place. That is why our goal is always to enhance what you already have rather than start from scratch.
Part of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach .
Curated, SEO-driven content that helps your target audience search for and discover your local business and reach a community of ideal clients.
Small businesses sometimes struggle to find the time required to generate a wealth of content and improve their search engine rankings. Bough Digital can help you with expert knowledge on SEO and an understanding that good content goes beyond just the words on the page.
Our writers can help your small business with a multi-layered content strategy that lets new clients find you in search engines and engages existing leads to make repeat purchases.
Understanding Your Business
A collaborative approach that entails an in-depth understanding of your industry and target audience.
Creating Content
Boosting rankings and driving audience engagement with unique, tailored content that converts to sales.
Keyword Optimisation
Understanding what local audiences are searching for and adapting keywords with local SEO to match.
Local Partners
Building a network of other nearby businesses and relevant influencers to expand your local reach.
Our Process .
Discuss your business, marketing goals, and target audience.
Report back with detailed analytics to support your local SEO strategies and grow your business moving forward.
Conduct market research to identify opportunities for growth and realistic targets.
Devise a content strategy to suit your goals and encourage business growth.
Perform a holistic analysis to evaluate methods of improving local SEO and boosting search engine rankings.
Understanding Your Business
- Understand the needs and aims of your small business and the industry you work in
- Conduct target audience research to understand the desires and culture of your consumers
- Carry out market research to assess gaps and ensure your content can solve pain points
Keyword Optimisation
- Conduct keyword research within your industry using tools like SEMRush
- Incorporate long-tail keywords and local SEO to make your small business more discoverable in search engines
- Full appraisal of your existing content for maximum impact
Creating Content
- Develop a content calendar with a diverse set of content types and topics that suit your niche
- Create SEO-driven content that ensures your small business ranks highly in search engines
- Engage new and existing clients with exciting content that informs and entertains
Local Networking
- Use internal links and stellar content to establish your brand as a leader in the industry
- Create a Google My Business account to increase discoverability
- Find small businesses to collaborate with and develop local link-building strategies
Frequently Asked Question .
Search engine optimisation (SEO) helps potential clients to find businesses via search engines like Google. Local SEO aims to connect your small business with local communities by targeting them with specific keywords that reflect their search intent. It ensures customers close by can find your business, rather than random searchers from all over the world.
Local SEO enhances profitability for local businesses by ensuring clients can find you. It increases brand awareness and publicity. When done well, optimised content marketing can also encourage repeat purchases and build brand trust, helping you to grow your business both online and in person.
Google My Business is an essential online profile that helps your business rank highly in Google's brand directory. The listing ensures you appear in Google Maps, search results, and more, and it also allows satisfied customers to leave positive reviews. Alongside effective content, Google My Business is a crucial factor in promoting your local business.
Any business with a physical store needs local SEO to make their brand discoverable. In addition, companies with a target audience in a specific geographical area should utilise local SEO techniques so that their ideal clients can find them. Ask yourself: Do I deal with customers face-to-face or in a specific location? If the answer is yes, you should employ local SEO tactics to improve your rankings and drive traffic that converts.
Resources .
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What is Bespoke Content? Definition, Benefits & Strategy?
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