Who We Serve: Multi-Location Brands
Create content that delivers on the needs of your entire target audience, no matter where they are. From local marketing to global reach, create leads and drive traffic with effective SEO.
Seo
Search Engine Optimisation (SEO) is the first stop for many brands when it comes to digital marketing.
content
Forget the old adage that “content is king”. Content is EVERYTHING.
Paid Search
Paid search is an ideal way to target relevant customers
Website Development
Whether you’re adding a new feature to your website
Why Choose Us?.
Since Bough Digital’s inception in 2010, we have endeavored to create content that really works. Our expert team of writers curates holistic content that covers all the bases, marketing for everything from local businesses to franchise brands. We guarantee high-quality content complete with a successful SEO strategy that delivers for multi-location brands.
Personalised Approach
We recognise that local businesses are all different, with individual goals and requirements. That is why we tailor our approach specifically to your local business, enabling us to achieve optimal results in terms of improving your local SEO strategy.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Marketing Integration
We recognise that most local businesses already have established local SEO strategies and local links in place. That is why our goal is always to enhance what you already have rather than start from scratch.
Part of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach .
SEO-led content marketing designed to serve businesses no matter the location, with pieces that not only rank highly in global search engines but also entertain readers and drive sales.
It can be difficult trying to strike the right balance with content marketing when your business operates in multiple locations. However, it’s far from impossible. Here at Bough Digital, we are experts at crafting content that appeals to customers from all places and backgrounds, helping you craft a solid community even in spite of physical distance.
Our multi-layered, holistic SEO strategy not only helps your target audience discover your website, but it also builds trust with your brand to create repeat customers. Through personalized content that projects your brand image, you can generate new leads and solidify existing relationships, ultimately helping you to grow your business.
Understanding Your Business
A collaborative approach to understanding your brand image, target audience, and customer pain points.
Unique Content Strategy
Personally curated content that speaks to your needs and targets your goals for growth.
Content Creation
Developing high-quality, relevant content that ranks highly and engages your audience.
Data-Powered Outcomes
Using analytics to track progress and make informed strategic decisions.
Our Process .
Discuss your brand, target audience, and locations where you operate to devise a holistic vision.
Produce high-quality, SEO-driven content and track progress to manage future growth.
Audit existing content to identify key areas for improvement.
Generate an actionable content strategy that considers your goals, budget, and audience.
Conduct keyword research using tools like SEMRush to match potential keywords and target algorithms.
Understanding Your Business
- A unique approach that considers every element of your business, from branding to location.
- Identify competitors and stay informed on market trends in your sector.
- Understand the key specificities in the locations where your business operates to target consumers effectively.
Unique Content Strategy
- Devise a content calendar that fits your company needs and goals.
- Develop a campaign strategy that targets consumers in specific locations.
- Establish a diverse range of content types, from blog posts and landing pages to social media.
Content Creation
- Produce curated, focused content relevant to your target market that speaks to client's needs.
- Conduct detailed keyword research to ensure every piece is discoverable and ranks highly.
- Favor local SEO for your country or city to target specific sectors of the market.
Data-Powered Outcomes
- Utilize analytics tools such as Google Analytics to track metrics and progress.
- Break down the numbers to assess campaign success and growth of website traffic.
- Focus on creating improved future strategies that facilitate continuous growth.
Frequently Asked Question .
Location-based marketing is more personal than content that appeals to a global audience. If your clients live in a specific geographic locality, it's essential to target them with personalized content that is more likely to convert. This is especially the case if your company operates in physical locations.
A local marketing strategy targets specific localities through search engine optimization and keyword usage. Local SEO can effectively target specific clients, but it goes beyond content. You also need to register accounts such as Google My Business and consider social media geo-tagging.
Local companies and multi-location brands differ slightly, because the latter needs to target consumers in several geographic locations. Needs and culture can vary between places, so it's important for brands to manage their content and provide solutions for a wide range of consumers. Usually, this results in a need for a broader range of content.
Yes, local SEO remains important. Leveraging local SEO can make your brand more discoverable, and it can also build relationships with new and existing customers. When selling in several locations, consider developing a content strategy unique to each place alongside a holistic SEO strategy that attracts clients.
Resources .
Voice Search: Is it the Future of SEO?
With Search Engine Optimisation strategies constantly evolving, it’s crucial to...
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How to Create an Effective Content Strategy
An effective content marketing strategy is so much more than...
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8 Local SEO Strategies for Higher Search Engine Rankings
Key Takeaways Local SEO is the process of trying to...
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