Who We Serve: SMEs
Take your small business above and beyond with content marketing designed to serve the needs of your clients and drive sales.
Seo
Search Engine Optimisation (SEO) is the first stop for many brands when it comes to digital marketing.
content
Forget the old adage that “content is king”. Content is EVERYTHING.
Paid Search
Paid search is an ideal way to target relevant customers
Website Development
Whether you’re adding a new feature to your website
Why Choose Us?.
Since our founding in 2010, Bough Digital has endeavoured to help small and medium enterprises reach their target clients and hit their growth targets. In fact, our holistic approach to marketing aims to help our clients go beyond their goals, and our experienced team of content writers are adept at producing successful SEO strategies and high-quality content that informs and entertains your readers. Not only that, but it’s content that converts, driving sales to support SMEs and help them grow.
Personalised Approach
We recognise that local businesses are all different, with individual goals and requirements. That is why we tailor our approach specifically to your local business, enabling us to achieve optimal results in terms of improving your local SEO strategy.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Integrated Marketing
We recognise that most local businesses already have established local SEO strategies and local links in place. That is why our goal is always to enhance what you already have rather than start from scratch.
Part of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach .
Focused content marketing designed specifically to help small and medium enterprises grow from strength to strength, in every industry.
Content marketing for SMEs is unique in several ways. Firstly, small and medium businesses do not have the same brand recognition as larger industry players, which makes increasing brand awareness one of the primary goals.
Secondly, content marketing is a cost-effective strategy to help you build trust with potential clients; it’s a form of marketing that lasts.
Content marketing from Bough Digital goes above and beyond to help developing businesses attract new clients and cement their relationships with previous buyers. SMEs can benefit from our holistic services as we offer an SEO-driven, engaging content strategy that works.
Address Customer Pain Points
Using expert knowledge in your industry to address the pain points of potential customers and drive sales.
Create Engaging Content
Fun, engaging, and informative content to suit your brand and build relationships with potential leads.
Optimise for Search Engines
SEO-driven content using keyword research tools such as SEMRush to create pieces that rank highly in search engines.
Utilise Analytics
Detailed analytics and tracking that helps you track content performance and adapt strategies moving forward, with the ultimate goal to help small enterprises flourish.
Our Process .
Discuss the goals of your small business to discover the opportunities for growth.
Develop curated content that both informs and engaged potential clients and ultimately drives sales.
Identify weaknesses within the sector and conduct market research to see where your business can compete.
Devise a complete content strategy that provides potential clients with solutions to pain points.
Utilise metrics and data tracking to analyse strategy performance and improve future growth.
Address Customer Pain Points
- Conduct audience research to learn what your target clients need.
- Gear content toward solutions that help your customers gain value from your business.
- Locate content gaps that provide readers with value and show new innovation.
Create Engaging Content
- Formulate a content calendar that incorporates a diverse set of content types.
- Write engaging content that highlights your company assets and engages readers.
- Optimise content using meta titles and descriptions and internal linking for on-page SEO.
Optimise for Search Engines
- Develop a holistic SEO strategy that goes beyond content to include link building and more
- Use keyword research to develop high-ranking SEO content
- Network with other SMEs, leveraging relationships to build links and brand trust.
Utilise Analytics
- Judge the performance of content by using indicators like Google Analytics
- Highlight and improve poorly performing content, including existing pieces.
- Adapt the content strategy using actionable insights and real-time data.
Frequently Asked Question .
SMEs are small and medium enterprises, whose personnel and revenue fall below a certain limit. SMEs account for the majority of European Union businesses, and are essential to the global economy. An SME can operate in any sector, including technology, the financial industry, and more; it can be a B2B or B2C organisation. Primarily, SMEs are defined by their size.
Content marketing is an excellent way to develop your small business, no matter what sector you work in. Optimised content can promote your brand, build trust, convert leads, and more. Furthermore, it is a cost-effective marketing strategy, provided that you develop content that lasts. SEO content is a great way to showcase your knowledge and let people know about your services and products.
SMEs can rely heavily on content marketing due to its high ROI. Without the budget for large-scale advertising, a strong content strategy can make all the difference for a small business when it comes to expansion. However, it can't make a different unless you do it right.
Content marketing has a wealth of benefits for businesses of all sizes, not least managing customer relations through the use of engaging content. It can also boost brand awareness by ensuring that your company shows up highly (and organically) in search results, and drive sales by positioning your business as an expert in the industry. Plus, it serves to provide solutions to your target audience's pain points, thereby increasing brand trust and creating repeat customers that help to grow your business. With a high ROI, SEO-led content marketing is an ideal strategy for brands seeking sustainable growth.
Resources .
Voice Search: Is it the Future of SEO?
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How to Create an Effective Content Strategy
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8 Local SEO Strategies for Higher Search Engine Rankings
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